Toys“R”Us Times Square -- an acclaimed “must-see” destination in New York City -- offers kids and kids at heart an unparalleled shopping experience with dedicated areas for interactive play, spectacular views of Times Square, and 110,000 square feet of the best and broadest assortment of toys, games and electronics.  

The Toys“R”Us Times Square tour can begin with a ride on the only indoor Ferris wheel in the heart of New York City. Aptly referred to as The World’s Greatest Toy Store™, the company’s international flagship store boasts a dramatic 60-foot Ferris wheel, complete with flashing neon lights. The ride features 14 individually themed cars, each inspired by a favorite children’s toy or character. And, a portion of the proceeds from the Ferris wheel admission price goes directly to the Toys“R”Us Children’s Fund, which supports the work of children’s charities across the country.  

Next, visitors to the Big Apple can journey to a place where pictures are a snap. To commemorate a trip to Times Square and share memories of their visit to the world’s largest toy store, the Wheel Photo Fun photographs guests as they hop into a car for a ride on the 60-foot Ferris wheel. With instant printing, Wheel Photo Fun won’t keep you waiting for that special keepsake that is sure to be a highlight in the family scrapbook.

On the lower level, customers can weave through the Video Games & Movies department, which features the hottest consoles and latest games sure to interest avid gamers, as well as any kid, teen or adult interested in getting in on the newest video game craze. Comprised of an amazing 6,200 square feet, this space showcases the latest electronic diversions and accessories, including Nintendo® Wii™, Sony® PlayStation 3® and Microsoft® XBOX 360™. On the way out, shoppers can browse through an expansive selection of DVDs and Blu-ray discs of children’s shows, kids’ movies and family-friendly flicks.   

Commemorate a trip to the Big Apple at Geoffrey’s Universe locate on the level one, where visiting guests can find Toys“R”Us Times Square and New York City memorabilia for loved ones back home. From Geoffrey-inspired T-shirts and baseball caps, to I Heart NY paraphernalia and teddy bears, the souvenir shop has gifts to suit the tastes of kids and adults, alike. Guests can show their love for Toys“R”Us by taking a picture beside Geoffrey the Giraffe at Geoffrey’s Photo Op or by choosing from a broad selection of shirts, hats and more that feature the iconic logo of The World’s Greatest Toy Store™.  

On level two, ROBOTGALAXY™ has landed in the heart of Times Square and offers a 600-square-foot interactive toy and online game concept shop right in The World’s Greatest Toy Store™. “Out of this world” birthday parties for 10 or more explorers are available as part of the ROBOTGALAXY experience, during which kids can create their own robot, launch it to the 7th ring of Saturn and play games.   

Have you checked all the levels of the store, and still can’t figure out what to buy? Visit the Personal Shopping department located on level 3 for highly trained Personal Shoppers to find the perfect gift or necessity. These experts, along with other customer-service amenities such as gift-wrapping, gift certificates and in-store shipping (to local, national, and international locations), offer the ultimate in customer service.

1514 Broadway (44th St.), 1-800-869-7787; www.toysrus.com/timessquare