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NYC Tourism 2024

Despite inflation, data for NYC tourism in 2024 points to a strong year

On 28 February 2024 by

As temperatures rise we expect the current slow spell to give way to a strong tourist season. New York City Tourism + Conventions has released its latest Fact Sheet, projecting an increase in NYC tourism this year to 64.5 million visitors. Last year's final numbers are in the Fact Sheet and show an 8% annual increase in domestic tourists and a 15% increase in international visitors. For the latter, data points toward continuing recovery:

New York remains a highly desirable destination:

The 18 shows opening on Broadway in the next few weeks are another draw. The city's street level experience will change as well, with some dining sheds going away next month as the city launches new policies for outdoor dining.

The increase in U.S. consumer confidence last month will add to momentum for travel. The Conference Board Consumer Confidence Index hit a two-year high on surging views of current conditions and declining pessimism about the future.

TOURISM STAT PACK

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CLOSING TIME

LATEST CRIME UPDATE

  • Major crime declined 3% last month compared to a year ago. The data adds to the ongoing reductions of 2023, which saw the fourth-lowest number of shooting victims in NYC in more than three decades.
  • The "Migrant Crime Wave" narrative is not supported by data, despite high-profile incidents.

2024 TOURISM SEMINAR

tourism seminar city guide
On January 9th, 2024 at SUMMIT One Vanderbilt, leaders of the NYC tourism industry came together for a review of 2023 and a detailed look at what to expect in 2024 and beyond. 

David Miller, CEO of Davler Media, led off the presentations, referring to the challenges in 2023, part of NYC tourism's ongoing post-pandemic evolution. Miller noted that the wall that many companies hit in May was due to inflation, which has led to "a more discriminating, more discerning tourist." Consumers are now looking to minimize their perceived risk, leading City Guide to position more of its content around the question, "Is it worth it?" Looking ahead to 2024, Miller is cautiously optimistic, referencing low unemployment, easing inflation, 401(k)s at record levels, and a consumer outlook that has finally shifted positive. His conclusion: "I think this year is going to end strong."

Other key takeaways from the forum:

  • Jan Freitag, National Director, Hospitality Analytics for CoStar Group. NYC room demand is up 6.8% and occupancy growth is up 3.2%. Group travel is returning to New York, with September of 2023 on par with September 2019.
  • Kelly Curtin, Executive Vice President, New York City Tourism + Conventions. New York City tourism is almost back at pre-pandemic numbers, with $50 billion in tourist spending last year. In 2024, NYC expects 64.5 million tourists, with an 81% domestic and 19% international split. For international travel, emerging markets are expected to grow and Chinese travelers will return to third place among foreign visitors by the end of 2025.
  • John Chell, Chief of Patrol, NYPD. "The 2023 mandate was quite simple: bring crime down," according to Chief Chell. The NYPD saw a year of progress and stabilization, allowing attendees to be reminded that "We are by far the safest big city in this country."
  • Marc Jablonski, Head of Business Intelligence, AKA. Speaking on the suburban/day-tripper, Jablonski noted habits have changed, people are selective, and there is confidence for tomorrow. A recent survey shows 80% of respondents have a high interest in visiting New York and of that cohort, 50% intend to come in the next 18 months. Echoing David Miller's observations, Jablonski noted that assurance and value are two key factors driving conversions—"It's not about money, it's about value."
  • Michael Williams, General Manager and Managing Director, SUMMIT One Vanderbilt. Continuing the theme of the need to reach a more discerning consumer, Williams encouraged attendees to challenge themselves, and never stop innovating. As he put it, "Don't be a commodity."
  • Andrew Rigie, Executive Director, NYC Hospitality Alliance. Rigie conveyed both sides of the situation with NYC restaurants, with 48% doing higher or similar business of late, and 37% feeling optimistic. That said, January is down 7% on average, again likely an aftereffect of inflation. Rigie spoke about congestion pricing and potential ripple effects across catering, deliveries, and consumer access to the city. "Restaurants, nightlife, and culture have to be at the core" of the New York City recovery Rigie said, and "we are getting closer and closer and closer."
  • Gretchen Scott, General Manager of Marketing, The Metropolitan Museum of Art. The Met has fully recovered (and is now outpacing) pre-Covid local and domestic attendance. International visitors are at around 55% of pre-pandemic numbers. The top 10 countries of origin have shifted, with Canada and Europe more represented than Asia There was a recent single day during the holiday break with more than 30,000 visitors to the museum—the Met is moving past pre- and post-Covid approaches to focus on year over year growth.

The seminar was made possible by hosts SUMMIT One Vanderbilt and City Guide, and by sponsors AKA, Anchor, and The Business Council.

You can watch the presentations via these links:

  • Jan Freitag: National Director, Hospitality Analytics for CoStar Group
  • Kelly Curtin: Executive Vice President, New York City Tourism + Conventions
  • John Chell: Chief of Patrol, NYPD
  • Marc Jablonski: Head of Business Intelligence, AKA
  • Michael Williams: General Manager and Managing Director, SUMMIT One Vanderbilt
  • Andrew Rigie: Executive Director, NYC Hospitality Alliance
  • Gretchen Scott: General Manager of Marketing, The Metropolitan Museum of Art

tourism seminar speakers

Photography by Frank Rocco.

DECEMBER 1, 2023

As we enter December, signals on travel remain mixed. Enthusiasm for travel remains high, but there are factors dragging on NYC tourism.

CHALLENGES

ENCOURAGING

On the plus side, the latest data from Expedia Group shows steadying confidence for tourism. Among North American travelers, New York City is the #1 most-booked destination, and #2 in Latin American and Europe/Africa/Middle East. (NYC continues to trail among Asian travelers, at #8 for bookings.) Amadeus Market Intelligence notes New York City moved up this year from the second spot to #1 among U.S. domestic air destinations—beating the nearest competitor, D.C., by a factor of 1.4.

Record shopping numbers nationally last weekend point to ongoing resilience in consumer spending. (Broadway saw a substantial bump as well, with a 27.5% increase in grosses over the week before, marking the best week of the season to date.) Last month was good for NYC hotels, which had the highest occupancy (86.8%) among top markets, reflecting a 3% increase over a year ago.

For a full recovery of New York's tourism industry there will need to be a full return of bigger-spending international visitors. There are signs that may happen next year: increases in international air bookings point toward 2024 being travel's biggest year ever.

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BEYOND NYC

  • Hotels poised for strong holiday season fueled by business travel uptick
  • Trip.com Group increased net revenue in the third quarter by 99% year over year, reflecting China travel recovery

CLOSING TIME

NOVEMBER 16, 2023

Thanksgiving is on pace to set records this year, with AAA Travel forecasting a 6.6% bump in U.S. air traffic. That would be the highest number since 2005. NYC is again a top 10 domestic destination for Thanksgiving. (Global air traffic remains strong, with U.S. air traffic this year 5% above pre-pandemic levels according to the International Air Transport Association.) The TSA is preparing for a record-breaking Thanksgiving as well; “We expect this holiday season to be our busiest ever,” according to TSA Administrator David Pekoske. “In 2023, we have already seen seven of the top 10 busiest travel days in TSA’s history.”

City Guide remains cautiously optimistic about an improving market for tourism.

  • Inflation slowed last month, with a cooling of prices in gas, cars, and airfare.
  • The latest numbers from Future Partners' "The State of the American Traveler" report show 35% of American travelers now feel better off compared to last year. VacationRenter reports 54% of Americans plan to travel more in 2024 compared to this year.
  • NYC's in-office rate is the highest it's been since the pandemic. 
  • The MTA topped one billion trips in 2023 on Tuesday. The milestone comes 6 weeks earlier than last year. Subway ridership continues to grow, with last week reflecting an 8% year over year increase over 2022.

WINNING THE IS IT WORTH IT FACTOR

The greatest impact of the post pandemic inflationary run up on the tourism industry is the metamorphosed consumer psychology. People have become more discerning about how they spend their time and treasure. As this WSJ article points out, when the price to participate in an activity increases, the bar to create a superior memory is also elevated. In today’s environment, leaving a guest feeling that the experience was “worth it” requires more than just putting the fundamental product out there. Every aspect of the interaction with the visitor must leave her happier, smarter, or feeling special. This is the operations challenge.

Experience marketers face the challenge of how to convincingly communicate that the memory you create deserves a consumer’s discretionary time and money. It starts by adhering to a basic tenet of marketing: promote the benefit, not the feature. Connect with a consumer’s emotions—how she will feel when she leaves your venue. Unless a campaign establishes a high level of confidence that her life will be enriched, she is not coming to you. Effective marketing minimizes consumers’ perceived risk that selecting an activity meets the “is it worth it” standard.

Today’s economic factors spawn an environment where what got raves pre-pandemic, might be described as only okay today. This applies to Broadway, attractions, restaurants, and even museums. Meeting the “worth it” standard is the minimum requirement; communicating why it is “worth it” is what will determine an activity's success. —David Miller

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BEYOND NYC

CLOSING TIME

  • WeWork declares bankruptcy, dumps 1,500,000 square feet onto the NYC office market
  • Nordstrom Rack closing in Downtown Brooklyn

CRIME AND SAFETY NEWS

NYPD

  • Last month's citywide statistics reflect a continuing drop in crime. Year over year shootings were down 8%, arrests were up, and overall index crime declined by 3%.

CITY HALL

CONCIERGE NIGHTS

Chef David Burke hosted NYC concierge at David Burke Tavern, complete with servings of world-famous Clothesline Bacon.Coming next month from Chef Burke: Park Ave Kitchen by David Burke on Lexington and 48th.

NOVEMBER 2, 2023

The start of November brings the holiday season into clearer focus. Data to note:

  • Inbound travel continues to rebound nationally with NYC the top destination for overseas visitors. More than half of U.S. arrivals came on vacation, with a year over year spend increase of 33%. Europe was the top source, at 43%. 
  • The 2023 Allianz Partners Top 10 Thanksgiving Destination Index shows NYC as the #1 domestic destination, for the third year in a row.
  • The Hospitality Group and Business Performance Index by Knowland and Amadeus reveals New York City has recovered over 111% of pre-pandemic group revenue.
  • If it seems like downtown is busier than ever on the weekends, you're not imagining it. Location intelligence firm Placer.ai has a new report noting weekend visits are up against 2019, with the Lower East Side popping more than 14% and the East Village over 20%. (A demographic breakdown reveals the area is attracting wealthier visitors on the weekends, with rising interest among college students and retirees.) 

Globally, data supports ongoing strength for tourism:

  • Quality over quantity: in-destination experience firm Arivel forecasts fewer planned trips for 2024, but in-market spends going way up; younger travelers are leading the way on experiential purchases. Online travel company Viator sees the same: longer, more expensive trips with more in-destination spend.
  • "Consumer spending should remain resilient especially through the holiday season because unemployment levels remain low and wages continue to grow," says Michael Ashley Schulman, partner and CIO at Running Point Capital Advisors.

field of light freedom plaza

17,000 floral lights are coming to a 6-acre Midtown East lot near the East River. British artist Brunce Munro and a development company are behind Field of Light at Freedom Plaza, which opens December 15th. Rendering: The Soloviev Foundation.

TOURISM STAT PACK

CLARA OPENS AT THE NEW-YORK HISTORICAL SOCIETY

clara new-york historical

Image via Clara's Instagram.

Clara serves contemporary takes on classic New York dishes as the new restaurant at the New-York Historical Society. The Oberon Group is behind the opening, preparing lunch, dinner, and weekend brunch. Sibling spot Café 77 will serve coffee, pastries, breakfast, lunch, and grab-and-go snacks. Outdoor dining will be available for both venues. (Clara takes its name from Clara Driscoll, the trailblazing woman who designed many of the Tiffany lamps on display in the museum.) 

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BEYOND NYC

CLOSING TIME

CONCIERGE NIGHTS

The NYC concierge community has been out all around the city, learning first-hand about New York's newest culinary destination, Market 57; enjoying tacos, tequila, and cruising on the East River aboard La Barca Cantina; and a visit to City Guide's newest advertiser, Sugar Factory, before a night on Broadway at new musical Harmony.

Above: Market 57.

Above: La Barca Cantina.

Above: Sugar Factory. Pictured right: Rula Khoury, Sugar Factory with Eli Marcus, City Guide.

OCTOBER 18, 2023

There are two tourism narratives driving expectations for the remainder of the year. One is continuing caution around household finances, with high prices weighing on budgets. The second is the ongoing desirability of New York City and a continuing thirst for travel. Recent data toward the positives:

Notes of caution include:

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CRIME AND SAFETY NEWS

NYPD

  • Index crime was down again last month, with a 34.2% drop in shootings year over year. That continues a trend: there's a 27.1% decrease in shooting incidents citywide through the first nine months of 2023. Overall index crime last month was down 5.6% year over year.
  • New data shows nearly a third of NYC shootings occur on just 3% of NYC streets.

OCTOBER 5, 2023

LATEST TOURISM DATA

Nearly all sectors of NYC tourism are experiencing the current headwinds: spending is down. Hotel costs are one ready explanation. The average daily rate in late September was $488.84, which is nearly one-third over the pre-pandemic benchmark. Only 400 Airbnb listings have been approved, removing thousands of options for travelers. The result is less room in the budget.

Against these challenges there are many data points supporting the strength of NYC as a destination. A recent City Guide event featured Erin Francis-Cummings, President + CEO of marketing research group Future Partners, giving a detailed report on the state of the city's tourism economy. Summary highlights are here; reach out if you'd like the full presentation, including trends, economics, demographics, sectors, and more.

A major takeaway from recent surveys is that despite rising prices, people are still prioritizing travel. PR firm 5WPR has fresh data on traveler thinking, noting more than 50% looking to splurge on travel and experience purchases (reflecting a 13% increase from a year ago). “Consumers are tapping into more than one channel to discover their next travel destination and curate one-of-a-kind experiences,” notes 5WPR Co-CEO Dara A. Busch. “Their multichannel approach to planning means it’s crucial for destinations and experiences to engage on all platforms, from traditional media like websites and print publications to social media and short-form video apps. When the competition for consumer attention is so close between all channels, with users barely favoring one platform over another, a well-rounded communications approach is vital for brand impact.”

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HOTEL NOTES

BEYOND NYC

CLOSING TIME

CRIME AND SAFETY NEWS

Mayor Eric Adams has released his management report for fiscal year 2023, noting significant drop in gun violence along with increases in ticketing and incarceration. The NYPD reports shooting incidents dropped 23.5% in August against 2022, extending the 26.1% decrease year to date. Overall index crime was down 1.5%, including a 6% drop in robbery and 15% in burglary. Major crime decreased 6.6% in the subways in August.

CONCIERGE NIGHTS

Every week, concierge experience theatre, dining, and attractions through City Guide. Recent visits include the fascinating immersive space Inter_, which is launching its new new autumn festival INTERween.

More than one hundred NYC concierge gathered at the landmark Beaux-Arts space of Hall des Lumières to experience a preview of one of the fall's brightest new shows. Chagall, Paris – New York is devoted to the unclassifiable artist Marc Chagall (1887-1985), immersing audiences in a career filled with painting, theater, costumes, sculpture, ceramics, stained glass, mosaics, and collage. Visit halldeslumieres.com for all the details.

CONNECTING HOTELS & DESTINATIONS GATHERING

On September 13th, New York City attraction marketing directors and hotel general managers came together at SUMMIT One Vanderbilt to discuss the latest on New York's tourism economy. Erin Francis-Cummings, President + CEO of marketing research group Future Partners, gave a fascinating presentation that looked at the tourism economy—and NYC's performance—including trends, economics, demographics, sectors, and more. Her findings include:

POSITIVES

  • Overnight leisure travel remains robust, and day trip volume is very strong.
  • NYC remains atop destination hot lists, with 41% of survey respondents characterizing it as appealing or extremely appealing.
  • NYC is a Top 5 destination across age groups, with Gen Z and Millennials selecting it as the #1 most desired destination.
  • Urban destinations overall are strengthening (travelers are planning 2.9 city trips versus an average of 1.4 prior to the pandemic).
  • Urban/affluent/younger demographics are more upbeat about their household finances in the context of travel.
  • Expectations for travel in the remainder of 2023 remain high, near summer levels.

CHALLENGES

  • Recent data reflects a "Great Recession-level tempering" in NYC travel; concerns about household finances making this an unfavorable time for travel increased last month.
  • High costs are the biggest impediment to travel right now. Travelers are split as to whether they are better or worse off than a year ago (last month saw that number decline, to its lowest level since the end of last year).
  • Expected travel spends are on the decline, from a peak in the spring of 2021 at $4,578 to the most recent $3,787.
  • Leisure travel as a spending priority continues to decline (to 50.8% of respondents).

EPTEMBER 7, 2023

HOW THE CITY'S AIRBNB CRACKDOWN WILL IMPACT TOURISM

As of Tuesday, NYC's new restrictions on short-term stays are in effect, with some 50,000 properties potentially coming off the market. The hotel sector stands on benefit, on top of recent advantages conveyed by migrant housing, restricted supply, increased occupancy, and big boosts in rates. The major change will be seen in "compression nights," when high demand can no longer be satisfied by other outlets—Skift notes that already for the 2023 holiday season NYC rates are up 31% compared to pre-pandemic. Other factors:

  • Enforcement will be difficult
  • It's too small of an inventory change to really change such a large market
  • The rebounding business travel sector isn't affected
  • More than 5,000 units will still be viable under the new rules

News to Help with Your Planning

Although the city's tourism comeback is still lagging projections, as travelers have been preferring European destinations, here is some data to help assess the upcoming months:

NEW CONCIERGE FAMILIARITY STUDY STATS: BROADWAY

City Guide surveyed over 100 of NYC’s most experienced concierges and asked them how familiar they are with tourist activities. The question was simple, on a 0 to 4 scale how familiar are you with tourist activities and comfortable recommending to guests. If you want to learn more about the survey and how to raise your visibility in the concierge community contact Davler CEO David Miller.

We have surveyed for all sectors and will be releasing the results over the next few weeks. Here are the results for Broadway. Click through for previously released results on tours, passes, museums, and attractions & observatories.

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CLOSING TIME

AUGUST 16, 2023

THE RETURN OF CHINESE GROUP TRAVEL

Pre-pandemic, Chinese tourists were the second-largest national group visiting the city, spending an average of $3,000 per tourist—almost 60% higher than other international visitors. Although the Chinese are starting to travel again, they have been slow to reach NYC. That will shift soon: last Thursday China lifted its restrictions for U.S. package travel. On Friday, the U.S. and Chinese governments agreed to double the number of weekly flights. That said, air service remains limited and there are visa backlogs, but there's reason for optimism that a key missing piece in the city's recovery is returning.

Tourism remains strong against rising prices, although NYC isn't seeing the full benefit as demand for Europe is driving Americans this summer. As European travel surges, domestic travel prices are dropping—airfares are down 11% from last year (and 12% below pre-pandemic pricing), making NYC more attractive. The inbound news nationally is strong, with international tourists spending 25% over a year ago (and up 38% year to date). New York's advantages can also be seen in a new report from TicketLens Research, which shows the inflation in attraction prices here trails much of the world. Some examples:

The survey breaks out price increases globally by attraction type, showing increases by sector against 2019:

  • Sightseeing & tours (+21.7%)
  • Museums (+20.7%)
  • Hop-on hop-off busses (+14.8%)
  • Viewpoints (+13.9%)

NEW CONCIERGE FAMILIARITY STUDY STATS

City Guide surveyed over 100 of NYC’s most experienced concierges and asked them how familiar they are with tourist activities. The question was simple, on a 0 to 4 scale how familiar are you with tourist activities and comfortable recommending to guests. If you want to learn more about the survey and how to raise your visibility in the concierge community contact Davler CEO David Miller.

We have surveyed for all sectors and will be releasing the results over the next few weeks. Here are the results for museums. Click through for previously released results on tours, passes, and attractions & observatories.

LINKS OF INTEREST

NYC

TOP 3 HOTEL CHAIN RESULTS

  • Record results for Hyatt credited to rebound in corporate travel and events
  • Marriott raises full year outlook
  • “We had the best booking quarter in our history, ever,” said Christopher Nassetta, president and CEO of Hilton. “And our position is great for the next year.”

BEYOND NYC

CLOSING TIME

THE INTREPID MUSEUM'S ANNUAL TOURISM PARTY

vincent timpone intrepid

A breezy summer evening saw 325 concierge and New York tourism leaders gather together on the Flight Deck of the Intrepid Museum. The event, co-hosted by City Guide, included many opportunities to make and and renew connections, in addition to great food and drink from Gossip Bar & Restaurant and the Hard Rock Cafe. Thanks to the night's generous sponsors, HeliNY, The New York Sightseeing Pass, Sesame Unlimited, Student & Youth Travel Association, and SUMMIT One Vanderbilt, and congrats to the winners of the night's multiple raffles. (Below, City Guide's Vincent Timpone welcomes the crowd.)

CRIME AND TRANSIT NEWS

NYPD

  • The latest crime stats, covering July, show a 35.4% drop in shooting incidents compared to July 2022. Homicides fell by a similar number, and overall index crime was down 5.7%, with a 13.6% decline in robbery and 17.6% in burglary.

MTA

  • The MTA announced its next phase of service increases, to ramp up weekend service where ridership has reached 80% of the pre-Covid baseline. On the subways, major crime was down 9.9% last month.

JULY 27, 2023

Data supports a continuation of summer's strength into fall for tourism: 

  • The big three airlines are reporting record earnings; total sales for the first six months of 2023 are 27% higher than the same period last year, with 11% more trips. 
  • American Express reports an all-time high in spending, driven by travel and entertainment. Forward travel bookings continue to be higher than last year and exceed pre-pandemic numbers. Year over year growth is strong, with lodging up 12% and restaurants up 15%.
  • Tourism is driving a resurgence in the Manhattan retail market. New York City sales tax revenue is up 15% this year.
  • American trip length and spending are both on the rise. The increase in average nightly spend is 30%, with 5-night vacations totaling on average $2,227.
  • The U.S. travel boom will continue through the fall. August will see domestic flights up 75% and hotel stays up 47%. New York City ranks as a top shoulder season destination this year.

TOURISM STAT PACK

LINKS OF INTEREST

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BEYOND NYC

CLOSING TIME

DESTINATIONS INTERNATIONAL

  • Congratulations to Fred Dixon, NYC Tourism + Conventions President and CEO, who is now officially the Chairman of Destinations International. Destinations International is the world’s largest resource for official destination organizations, tourism boards, and convention and visitors bureaus. We wish Fred well in this new role—and it's great news for New York to have the CEO of our DMO leading the organization.

NEW INDUSTRY STATISTICS—TOURS

City Guide surveyed over 100 of NYC’s most experienced concierges and asked them how familiar they are with tourist activities. The question was simple, on a 0 to 4 scale how familiar are you with tourist activities and comfortable recommending to guests. If you want to learn more about the survey and how to raise your visibility in the concierge community contact Davler CEO David Miller.

We have surveyed for all sectors and will be releasing the results over the next few weeks. Here are the results for tours. Click through for results on passes and attractions & observatories.

CRIME AND TRANSIT NEWS

CITY HALL

  • Mayor's office touts Crisis Management System, combining resident-led violence interruption, school conflict resolution, mentorship, mental health services, career planning, and enriching programming to address shootings. A recent record investment in this system will help the program operate in 31 neighborhoods that account for more than two-thirds of shootings citywide. 

MTA

  • Continuing an upward trend from spring 2022 results, the MTA reports increased subway and bus customer satisfaction. Subway stations with newly installed customer service centers or recently "re-new-vated" stations report higher satisfaction; 29 priority bus routes report an average 8% increase in satisfaction; OMNY payment fare method has a satisfaction rate of nearly 80%.

JULY 12, 2023

The forecasts for July 4th travel played out as expected, with the TSA setting its all-time record for most passengers screened, recorded on the Friday ahead of the holiday. Other positive readings on tourism include:

international traveler by country 2023 chart

 

NEW INDUSTRY STATISTICS—ATTRACTIONS

City Guide surveyed over 100 of NYC’s most experienced concierges and asked them how familiar they are with tourist activities. The question was simple, on a 0 to 4 scale how familiar are you with tourist activities and comfortable recommending to guests. If you want to learn more about the survey and how to raise your visibility in the concierge community contact Davler CEO David Miller.

We have surveyed for all sectors and will be releasing the results over the next few weeks. Here are the results for attractions and observatories.

LINKS OF INTEREST

NYC

BEYOND NYC

TOURISM STAT PACK

CRIME AND TRANSIT NEWS

NYPD

MTA

  • Subway robberies decreased 18.4% in June. Major crime in transit is down 4.4% through the first six months of the year.

JUNE 28, 2023

The summer is starting off on very solid footing for tourism:

NEW INDUSTRY STATISTICS

City Guide surveyed over 100 of NYC’s most experienced concierges and asked them how familiar they are with tourist activities. The question was simple, on a 0 to 4 how familiar are you with tourist activities and comfortable recommending to guests. If you'd like to learn more, please reach out to Davler CEO David Miller. We have surveyed for all sectors and will be releasing the results over the next few weeks. Here are the results for passes.

LINKS OF INTEREST

Congratulations to the Empire State Building Observatory, named the #1 attraction in the U.S. by Tripadvisor Travelers for the second consecutive year. The 2023 Travelers’ Choice Best of the Best sees the Observatory ranking #5 globally. Other New York City experiences to crack the U.S. Top 10 include Central Park (#2), the National 9/11 Memorial & Museum (#4), and the Brooklyn Bridge (#6).

NYC

BEYOND NYC

  • Could Generative AI make Google Maps a full travel app?
  • Travel managers expect second-half 2023 travel budgets to be up more than 9% and project a strong 2024
  • Younger generations are planning for travel and increasing spending on entertainment, per new data from the Amex Trendex Millennial and Gen-Z Summer Spotlight report

CLOSING TIME

  • After half a century, Rosie O'Grady's is shuttering in Times Square
  • Three decades on, the New Ohio Theatre will close for good at the end of August
  • Legendary East Village gay dive bar The Boiler Room to close (with plans to relocate)

June has been a busy month for concierges to visit NYC venues. City Guide recently hosted them at Rock & Roll Man + Morton's The Steakhouse, The Great Gatsby—The Immersive Show + the Redeye Grill, and Tuesday night's Harry Potter: The Exhibition, which had over 150 guests checking out a great new immersive experience. Pictured below, top left City Guide's Eli Marcus on opening night of Rock & Roll Man with Rodrick Covington, who plays Little Richard; on the right, some of the fun at Harry Potter: The Exhibition.



The Times Square Chronicles covered recent City Guide nights at The Edison Hotel and Rock & Roll Man.

If you've got a venue you'd like to introduce to the New York City concierge community, please reach out.

CRIME AND TRANSIT NEWS

NYPD

MTA

  • LIRR and Metro-North carried a combined 460,000 riders on Tuesday, June 20th, each railroad setting a post-pandemic record. The LIRR's record day follows its busiest week since the pandemic, carrying 1.37 million riders.

JUNE 15, 2023

SUMMER PROSPECTS LOOKING STRONG

Official summer is just a week away and the city is showing off some of its best sides. Despite a writers’ strike, this year’s Tony Awards was a major success. United Palace in Washington Heights hosted and viewership was up significantly from 2019 (a more than 10% jump to 4.3 million). The livestream jumped 13% over last year, a reminder that even beyond New York, Broadway remains a major interest.

The broader tourism outlook remains strong. "After a record-breaking Memorial Day weekend, summer travel shows no signs of slowing down, and more consumers are prioritizing farther-from-home destinations," according to the latest Morning Consult report. The latest international traveler spend data shows a 45% increase so far for 2023 against the same stretch of 2022. The U.S. Travel Association's new forecast revises upward international travel expectations, led by heavy Canadian demand and rising Brazilian interest. A Hotel Booking Index survey shows Americans are more likely to vacation this year than last, making plans to travel more often, stay longer, and opt for hotels for accommodation. 

Pride Month is in full swing in NYC and the city is cementing its reputation for culture and hospitality. (Juneteenth activities this weekend will further those cultural bona fides.) There's much happening in the city in the coming weeks including:

Resonance Consultancy has revealed its America’s Best Cities for 2023. Based on an analysis of 26 factors, New York City is #1.

new york city new license plate

New York City is getting its own license plate. Photo courtesy New York Department of Motor Vehicles.

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NYC

BEYOND NYC

CLOSING TIME

  • After more than three decades, Upper East Side Italian's Tiramisu is done (with plans to relocate) 
  • Cheesesteak purveyors Shorty's closes its three NYC locations
  • Watch retailer Invicta, with a Times Square location, declares bankruptcy
  • Michelin-starred Bâtard shutters in Tribeca
  • Israeli sandwich shop Sherry Herring belly up on the UWS
  • Brooklyn red sauce spot Frost done after more than 60 years
  • Salt Bae Burger shuts down near Union Square 

CRIME AND SAFETY NEWS

NYPD

  • Overall index crime stayed flat last month, but beneath the surface was a very good report. Car theft spiked, which distorted the drops in 5 of the 7 index categories, including a 33.3% reduction in homicide, 11.1% decline in robbery, and 11.8% decline in burglary. Shootings were down 26.5%.

MTA

  • In the subways, robberies decreased by 30.9% and major crime in transit fell 13.1%. This continues 2023's reduced crime trend, even as transit use is growing

OUT AND ABOUT WITH CITY GUIDE

Even with some wildfire interference, it's been a busy few days for City Guide, with a full slate of events connecting concierge with restaurants, shows, and attractions, in addition to getting out in the city. (And more to come this week and the weeks ahead.) Here are a few looks from our recent Madame Tussauds night, where we had a blast with a big group of concierge—complete with a great spread and plenty of giveaways. In addition, at bottom left is City Guide's Eli Marcus with Suzan-Lori Parks, winner of the 2023 Tony for Best Revival of a Play for Topdog/Underdog, at the Drama Desk Awards. Bottom right, guests at a Bocca Cucina & Bar concierge brunch.

city guide concierge night

JUNE 1, 2023

NYC ON TRACK FOR A VERY BUSY SUMMER

Good weather brought out the crowds over the weekend, with another successful Fleet Week in the books. The latest data supports what we're seeing on the ground—the city is booming. 

  • A four-week tally of the top 25 hotel markets shows NYC at the top, with 86.5% occupancy—a sharp 6% gain driven by improved Monday-Wednesday performance. The week ending May 20th was even stronger, with occupancy at 89.5% and room nights sold at their highest point of the year. ADR was at 117% of the 2019 benchmark.
  • Transit numbers continue to rise, with Metro-North and the LIRR setting post-COVID records for ridership; last month also saw increased ridership on subways and buses.
  • The latest Amadeus Hospitality Market Insights Report notes NYC is the #2 market worldwide for air arrivals for June, trailing only London.
  • NYC is just 25,000 jobs away from a full COVID recovery.
  • National air traffic over Memorial Day exceeded pre-pandemic numbers.
  • The International Air Transport Association (IATA) reports traveler confidence is high, with 79% having summer trips planned; forward bookings data is 35% higher than 2022.

LINKS OF INTEREST

NYC

BEYOND NYC

CITY HALL CRIME & SAFETY

  • City Hall is focusing on retail theft with a new holistic strategy derived from a summit of retailers, law enforcement, union leaders, and BIDs. A blend of social programs and law enforcement will be used. The mayor's office notes that only 327 repeat offenders account for 30% of shoplifting arrests.

Tech giants have gutted publishing. Now digital fatigue is giving print a new lease on life

Last week, Fortune magazine published an article by Davler CEO David Miller detailing the resurgence of the print publishing industry. Key takeaways include:

  • Magazine readership has been increasing for the past decade
  • Most magazine readers still prefer print over reading magazines online
  • Time spent reading print is valued, with readers committing more minutes to print than online articles
  • Print appeals to a broad age range, with two-thirds of adults aged 18 to 34 loyal to the tactile experience of print
  • Print is well-positioned to serve the growing trend of "digital detox"
  • Print's less intrusive nature gives it much more impact than digital advertising

Read the full article here.

may tourism stats nyc

MAY 18, 2023

GREAT NYC SUMMER TOURISM NUMBERS—ARE YOU READY?

U.S travelers are protecting their travel budgets this year, despite inflation. Data, for NYC and beyond, points to a strong summer. And there is good news for travel on the inflation front—the latest government figures show "the cost of many services, including airline fares and hotel rooms, plunged" last month. Other promising data points:

We are feeling very positive about summer and the state of NYC tourism.

THE WOMEN IN TOURISM AWARDS

women in tourism

Nineteen amazing honorees were celebrated at City Guide's Second Annual Women In Tourism Awards, presented by American Airlines. Betsy Wolfe, the Tony-nominated star of Broadway's & Juliet, served as emcee, keeping an audience of nearly 300 guests laughing as she led the awards ceremony. Congrats to all the honorees, representing NYC in everything from attractions to concierge to restaurants, retail, theater, and tour guides. You can learn more about the honorees here. Women In Tourism was also an opportunity to contribute to the future of our industry by establishing a scholarship and welcoming in hospitality and tourism students.

The luncheon was a perfect opportunity to connect and celebrate—we've got great pictures here.

TOURISM STAT PACK

tourism stat pack

CRIME AND SAFETY NEWS

NYPD
CRIME IS TRENDING DOWN

  • The latest crime stats show shootings, murders, robberies, and burglaries are all down across NYC. 
  • Shootings in April were down 31.4% over 2022, extending the 25.4% decrease citywide through the first four months of 2023.
  • Police officers have seized 2,281 guns from the streets of New York City through the first four months of 2023.
  • Shoplifting declined 7.9% last month thanks to an increased NYPD focus.


MTA

  • LIRR and Metro-North both set post-pandemic ridership records, with more than 200,000 passengers each yesterday; it was Metro-North's best day since March 6th, 2020.

mayor eric adams century 21 opening

Photo: Deonté Lee/BFA.com.

LINKS OF INTEREST

NYC

BEYOND NYC

CLOSING TIME

TOURISM NEWS, APRIL 27, 2023

It's not just the warming weather that has the city feeling more lively. New York City has been witnessing the highest year-over-year increases in occupancy (+6.3% to 82.2%) and RevPAR (+19.4% to $232.80) among the top U.S. hotel markets. That takes us to 95% of the 2019 benchmark in demand. Other rebound data points include:

  • The latest jobs report for NYC showed growth in arts, entertainment, and recreation—museums, performing arts, and amusements all added employees. State Comptroller Thomas DiNapoli reports leisure and hotel revenue are on pace to exceed pre-pandemic levels. Taxable sales grew 52.2% fiscal year over year.
  • The MTA keeps setting passenger records. Subway rides hit 4 million for first time since COVID last Thursday. Two days before, Metro-North hit its pandemic-era peak. Already the LIRR has recorded over 1 million paying customers traveling through Grand Central Madison Terminal. 
  • Delta's CEO predicts a record summer, with the most popular destinations expected to be New York City, Las Vegas, Orlando, and London. 
  • New stats from the U.S. Travel Association show direct spending on travel in the United States reached $1.2 trillion in 2022, on par with pre-pandemic levels, producing an economic footprint of $2.6 trillion. Hotel demand is at 98% of pre-pandemic numbers. Air ticket sales last month jumped 22% year over year to set an all-time record.
  • New data from the National Travel and Tourism Office shows a record $16.9 billion spend from international visitors, up 64% over the same period a year ago and the 23rd consecutive month of year-over-year gains. NYC is seeing its share—our colleagues in the hotels are requesting more City Guides and City Maps as they report increases in tourists.

cosmos hall des lumieres

Now on view at Hall des Lumières, Destination Cosmos: The Immersive Space Experience.

CRIME & SAFETY UPDATE

Manhattan crime has been in the headlines of late, but despite some portrayals of a "crime wave," the stats are actually moving in a positive direction.

LINKS OF INTEREST

NYC

NATIONAL DATA

  • The latest consumer travel habits show 47% of survey respondents rank a vacation as their top discretionary spend.
  • The latest U.S. hotel pipeline report shows 3.4% growth in upper-upscale hotel projects, well above growth average and a sign that business and group travel are returning.
  • Business travelers are skewing younger—Millennials make up 29% of the national population but account for 38% of frequent business travelers; corporate travel spending in the U.S. and Europe nearly doubled last year.
  • Tripadvisor received 1.3 million fake reviews last year, managed to flag about three-fourths of them.

APRIL 13, 2023

The summer travel picture is coming into sharper focus, with 70% of Americans intending to travel. Expected travel spends are spiking up to an eye-popping $4,339 from $2,581 just one year ago. Hospitality jobs led employment gains last month, though more hiring is still needed to meet elevated travel demand.

  • NYC hotels are at a full recovery of the pre-pandemic benchmark, with mid-March registering the most room nights sold since early December (source: New York City Tourism + Conventions).
  • The New York City Tourism + Conventions annual report is out. Among trends worth noting: the UK and Canada have returned to the top of international markets. France, Germany, Spain, and Italy together were at 75% of benchmark 2019 levels last year.
  • Extended stay pioneer AKA reports lengthening booking windows for NYC for spring; the majority of guests booking are from California, New York, Florida, and Texas.
  • Broadway remains strong, with grosses jumping 5.1% last week against the previous week, with the same number of shows. Three shows set box office records.

NYC CRIME AND SAFETY UPDATE

"Intelligence-Driven Policing Continues to Reduce Shootings, Murders, and Other Violent Crime" is the headline for the most recent crime stats. Specifically, March 2023 against March 2022 sees a 26% drop in shootings, extending the 23% drop in shooting incidents citywide through the first quarter of 2023. Homicides are likewise down 11.4% for March, and overall index crime was flat.

LINKS OF INTEREST

NYC

BEYOND NYC

CLOSING TIME

MARCH 30, 2023

The most recent numbers point to a busy spring for NYC tourism, with many signs of recovery.

  • New York City saw a successful St. Patrick's Day this year. A report by SpendTrend from Fiserv breaks out the numbers, with New York City seeing a 40.9% increase in restaurant and bar spending compared to 2022. (That translates to a 6.1% increase over the previous week, a reminder that occasions provide significant bumps in spending.)
  • Room demand reached 698,247 room nights sold for the week ending March 11th, which reflects 98% of the 2019 benchmark.
  • Broadway remains strong as well, with last week seeing a 19% boost in grosses week over week (and that with only two new shows opening). The Phantom of the Opera pulled in a staggering $3 million, the highest weekly gross in its 35-year run.
  • The subway set a post-Covid ridership record, with March 16th seeing 3.94 million riders; that same day OMNY was over 2 million taps for the first time ever.

Nationally the news is good as well.

CRIME & SAFETY NOTES

recidivism nyc

MAYOR'S OFFICE

  • The Mayor's Office of Criminal Justice Director Deanna Logan delivered a presentation on recidivism (stats above), showing a very small number of people are responsible for a significant number of crimes. "As frustrating as that is," Mayor Adams notes, "it also gives us the information we need to refine our tools and utilize precision policing to drive crime down."

MTA

  • By the end of March, NYC Transit will have completed Re-NEW-vations at 21 stations citywide, including repainting, better lighting, new signage, and deep cleaning.
  • Booth attendants will be getting out of the booth in a new initiative to improve customer service. "It's a great thing, especially for tourists," observes MTA Chairman Janno Lieber.

LINKS OF INTEREST

NYC

BEYOND NYC

CLOSING TIME

NYCACH ELECTS 2023 BOARD OF DIRECTORS

nycach board of directors

The New York City Association of Hotel Concierges (NYCAHC) has elected its 2023 Board of Directors. Congrats to Bill Hawkins, who will continue his second term as President, Charlie Loor, continuing his role as Vice President, and the rest of the leadership team.

MARCH 16, 2023

MANY ENCOURAGING DATA POINTS FOR SPRING TOURISM IN NYC

The most recent numbers point to a busy spring for NYC tourism, with many signs of recovery.

  • Statue City Cruises is extending its service as 2023 traffic hits 94% of pre-pandemic levels. International visitation is at 36%, with increases from the UK, France, Canada, Brazil, and Mexico.
  • Broadway's spring season is boosting box office numbers. Chicago just set a record for its highest-grossing non-holiday week ever, with attendance up 8%. Across Broadway, attendance last week was up 14% from the previous week. 
  • Occupancy rates at New York hotels reached 76.7% in the week ending February 25th, just 1% off 2019's rate and 16% above one year ago.
  • Traffic at the area’s three major airports rose about 50% in January, according to Port Authority data.
  • Revised job numbers show the city is at 99.3% of its pre-pandemic strength.

Nationally the news is good as well. 

community night flipper's roller boogie palace

Flipper’s Roller Boogie Palace returns for its second year at The Rink at Rockefeller Center. The season will run April 14th through October.

MARCH TOURISM STAT PACK


Percentage of Broadway Seats Filled, Season to Date



88%

 


Increase in Broadway Revenue Year to Date Against Previous Year
 



127%


Drop in Subway Crime Year to Date
 



20%

Most Recent Times Square Pedestrian Count Increase Over Previous Year



51%

CRIME AND SAFETY NEWS

NYPD

  • For the month of February 2023, overall index crime declined by 5.6% compared to February 2022.


MAYOR'S OFFICE

  • Over 4,000 New Yorkers have accepted shelter since the launch of Mayor Adams' Subway Safety Plan. 

MTA

  • Michael Kemper, Acting Chief of Transit, NYPD, characterizes efforts to reduce transit crime as “swift and significant.” The recorded felony crime over the last four months in transit is the second-lowest for that span in the CompStat era (trailing only one COVID-era stretch). On the other side of the ledger, summonses are up 83.5%. Kemper added, "As encouraged as we are, by no means are we claiming victory. Our work is not done."
  • The LIRR has already adjusted Grand Central Madison service to better meet demand.
  • First new subway car fleet in five years rolls with cutting-edge R211 trains.

MADAME TUSSAUDS TIMES SQUARE

davler media madame tussauds

A huge thank you from Davler Media/City Guide to Tiago Mogadouro and everyone at Madame Tussauds Times Square for a great visit yesterday. Tiago spoke with us about Madame Tussauds commitment to 42nd Street and ongoing efforts on behalf of the area's recovery. Those of us who hadn't been to the attraction for a few years were blown away by the improvements—Merlin Entertainments has invested many millions of dollars on new immersions and it really shows. The flow of the experience has been greatly improved and we had a blast taking selfies and interacting. If you haven't been for a while, MT is definitely worth a fresh visit. Visitors to the city will appreciate the many areas here that show off New York City themes.

LINKS OF INTEREST

NYC


BEYOND NYC


CLOSING TIME

MARCH 2, 2023

As recession forecasts get pushed back later into 2023 we are seeing continuing growth in the prospects for tourism.

  • A recent analysis of Google search data reveals New York is the top American holiday destination across 21 nations, including the UK, Norway, the Netherlands. Canada, Mexico, and South Africa. Another 40 countries rank New York second.
  • International travel to the U.S. is expected to be up 20% this year, according to the National Travel and Tourism Office. By 2024 we are expected to exceed 2019 numbers. The report details trends by nation, with Mexico, India, Ireland, and the Netherlands among countries expected to exceed their 2019 travel volume in 2024.
  • New York City is a top-5 trending domestic destination for spring break 2023, with interest up over previous years. Beyond NYC, travel demand for spring break is surging despite rising prices.
  • The latest numbers from Hyatt and Wyndham show strong results carrying over into 2023. Sales at retail stores and restaurants jumped 3% last month, suggesting consumers remain willing to spend. Traveler confidence has increased globally, as evidenced by lengthening search windows and earlier planning for 2023 travel.

garment district button

A fresh photo op for midtown as the Garment District Alliance (GDA) unveils its new Big Button sculpture. Credit: Alexandre Ayer / @DiversityPics. 

MTA/City Hall News

  • Deputy Mayor Philip Banks is now hosting regular public safety briefings for the public on the NYC Mayor's Office's YouTube, Facebook, and Twitter pages at 12 noon.
  • The MTA launched full service for Grand Central Madison on Monday, bringing up to 24 trains per hour and 274 additional trains per weekday. By day three of the new schedules, the LIRR was carrying 60,652 morning peak passengers, with 71% headed to Penn and 29% to Grand Central.
  • Also this week, the MTA opened three new subway Customer Service Centers, bringing the total to six. New locations are 34 St-Penn Station, Flushing-Main St, and St. George SIR.

LINKS OF INTEREST

NYC

RETURN ENGAGEMENTS

  • Century 21 could be back in its Cortlandt Street flagship as early as April 25th
  • Daniel Boulud to revive Cafe Boulud on East 63rd Street
  • Upper East Side Barnes & Noble to reopen this spring
  • THE RIDE returning to the road this spring

BEYOND NYC

CLOSING TIME

  • LA transplant Gjelina burns out in less than a month
  • Lenny’s Pizza of Saturday Night Fever fame done after 70 years
  • Party's over at Party City, closing two Manhattan and one Bronx store
  • Funny Girl sets closing date on Broadway

Be on the lookout for the new edition of City Map, which is starting delivery. The spring 2023 version is expanded in size while retaining popular features like the detailed Manhattan central map and focused coverage of theater and attractions.

FEBRUARY 16, 2023

We have the latest data here, which includes encouraging stats on both lodging and safety. Read on for more, including city announcements (new destinations and departures) and rising trends in tourism. 

  • January Bookings Indicate Growing Traveler Confidence for 2023. The first month of the year is often a bellwether and U.S. consumers recorded a 27% increase over January, 2022 in rental bookings.
  • The leisure and hospitality sectors added 128,000 jobs in January, helping bring unemployment to its lowest level since 1969.
  • The latest reports in lodging are all excellent, with Airbnb setting records, along with similar reports from major hoteliers, who are benefiting from luxury, upmarket, and group travel rebounds.
  • In New York City, the latest data shows Increases in occupancy, ADR, and revenue per available room continuing to accelerate across Manhattan. Midtown East and West had the largest increase in RevPAR (66% and 64% respectively). Growth in occupancy at full-service hotels outpaced limited-service hotels.

FOURTH QUARTER STAT PACK

U.S. Increase in International Traveler Volume in November Against November ‘21



61%

 

December U.S. International Tourist Spending Increase Over December ‘21



49%

U.S. Travel Spending Surplus in December


$1
billion

NYC CRIME/SAFETY NEWS

MTA

NYPD

  • January's crime stats show citywide shooting incidents decreased in January by 26.3%, further extending the double-digit declines of 2022, driven by steep reductions in the Bronx, Brooklyn, and Manhattan.
  • Arrests for overall index crimes are at a 24-year high.
  • NYPD representatives at the Broadway Association February luncheon noted the size of the unit that patrols Times Square has more than doubled, up to 137 officers from 65, leading to a dip in crime. Training in improved tourist-friendly interactions has been added and there is an increased, full-time night police presence.
  • The NYPD has published its 2023 Strategic Plan, with "promoting public safety and respect through the evolution of Neighborhood Policing" one of the priorities.

NEIGHBORHOODS

LINKS OF INTEREST

geo downtown

"Geo,” the Downtown Alliance’s newest public art installation, is now on view at the plaza in front of 140 Broadway. The installation is on view through March 30th. Image courtesy Downtown Alliance.

NYC

BEYOND NYC

CLOSING TIME

  • VR World is done
  • After more than a century, America's oldest cheese shop, Alleva Dairy in Little Italy, ends its run
  • After two decades, Regal Union Square pulls the curtain
  • Bed Bath & Beyond closing locations downtown, on the Upper West Side, and Kips Bay—but keeping Chelsea for now

STAT PACK

Hotel Demand for Week Ending February 4th Against 2019 Benchmark

93%

Broadway Attendance Last Week


192,323

Years Since the Subway On Time Performance Last Exceeded January’s

10

Percentage of Locations Open in Grand Central as Retail Recovers

74%

Estimated Tax Revenue of NY Marijuana Sales Over the
Next 6 Years  


$1.25
billion

A MESMERIZING VISIT TO HALL DES LUMIÈRES

city guide hall des

Yesterday City Guide was hosted by Hall des Lumières, the first North American location from exhibition leader Culturespaces. Gustav Klimt: Gold in Motion immerses viewers in living paintings, making use of cutting-edge mapping technology. A Beaux-Arts landmark bank provides the setting, complementing the artwork with an ornate restored interior. Hall des Lumières is a must-see addition to downtown tourist itineraries, adding variety to stops like One World, the Oculus, the Brooklyn Bridge, and the 9/11 Memorial Museum.

CITY GUIDE'S ANNUAL TOURISM SEMINAR

Last month, City Guide’s Annual Tourism Seminar brought together an all-star panel of presenters to share market and sales data across most segments of the industry. One hundred industry executives exchanged ideas over breakfast at the Redeye Grill. If you missed the event, you can still experience it through videos of the presentations here:

  • Introduction by Fred Dixon, President & CEO NYC & Company
     
  • Major NYC Tourism Sectors Panel
    VIJAY DANDAPANI, CEO & President, Hotel Association NYC
    BOB HOFMANN, Vice President of Broadway Inbound, Inc.
    ANDREW RIGIE, Executive Director, NYC Hospitality Alliance
    Moderator, ELI MARCUS, Executive Director, City Guide
     
  • Government Panel
    PHILIP BANKS III, Deputy Mayor
    EUGENE RIBEIRO, MTA New York City Transit Director
    TOM HARRIS, President, Times Square Alliance
    Moderator, ETHAN WOLFF, Director, Content Management, City Guide
     
  • NYC Destinations and Attractions Panel
    SUSAN MARENOFF-ZAUSNER, President, Intrepid Museum
    DELFIN ORTIZ, Managing Director, One World Observatory
    SOPHIE WRIGHT, Executive Director, Fotografiska
    Moderator, VINCENT TIMPONE, Executive Director, City Guide

FEBRUARY 2, 2023

As we start month two of 2023, there is optimism about the state of travel. January hotel occupancy matched January, 2019 in NYC. National data supports the strength of NYC's tourism recovery:

  • Inflation is not squeezing out travel, consumers are instead willing to spend more according to a survey by market research firm STR. Travelers report readiness to pay more than they did pre-pandemic for transportation, dining, accommodations, and experiences (shopping is the lone exception).

  • Executives at the Americas Lodging Investment Summit say they have "yet to see any tapering off in demand—or pushback on high rates"; they predict the first quarter of 2023 will be the strongest for travel, with hotel demand slowing by the second quarter due to the economy. (The current historically short booking windows make forecasting more challenging.) Any recession this year is expected to be "brief" and "mild," according to Ryan Meliker, President of Lodging Analytics Research & Consulting.
  • Search traffic increases in December on Tripadvisor, Expedia, and Booking.com augur well for 2023, with Booking.com up 28% over the previous year. Month-over-month growth averaged 8% for all three, suggesting 2022 momentum continuing into 2023. “People are choosing experiences over other types of purchases with their discretionary income, and of those experiences they are choosing to travel," according to Jim Corridore, Senior Insights Manager for Similarweb.

Tripadvisors' Best of the Best has picked New York City as the #1 most popular U.S. destination in 2023. The World Travel and Tourism Council’s Cities Economic Impact report notes that growth is slowing for rural destinations as cities bounce back. New York was #1 in the U.S. for international spend in 2022 ($12.45 billion) and the WTTC expects us to maintain that position this year. Trip.com Group CEO Jane Sun predicts global travel for China will be back by the third quarter; already Chinese outbound travel has started to boom, with air bookings to Southeast Asia up 864% year over year.

grand central lirr

Grand Central Madison, bringing the LIRR to the east side, has finally opened. The new station will also ease connections from JFK to Manhattan.

NYC December Hotel Occupancy Against 2019 Benchmark



94%

Current NYC Hotel Inventory vs. 2019


99.5%

Percentage of Available Broadway Tickets Sold Last Week



93.5%

Increase in Subway Ridership in January


35%

Decrease in Subway Crime in January



31%

Increase in Times Square Pedestrians, Dec ’22 vs. Dec. ‘21


13.5%

CRIME/SAFETY NEWS

MTA

  • The subways have not been this safe since before the pandemic.
  • Major crimes dropped 16% in the three months since late October, when more officers were assigned to the subway.
  • Last month marked the second lowest level of transit crime in any January since 1993.
  • The MTA customer satisfaction survey in December 2022 reflected a spike in riders feeling safer, up 18%, with close to 60% of respondents feeling "safer" or "much safer" on trains and in stations. Since the start of surveys last spring, this is the largest single-month increase.
  • There are now 10 Safe Options Support teams, comprised of specially trained mental health practitioners, helping to transition the estimated 3,900 individuals living on the street or in the subway system into stable living environments. Already 650 individuals have been enrolled in Critical Time Intervention services.

MAYOR'S OFFICE

  • Mayor Adams' State of the City address highlighted a crackdown on repeat offenders. The recidivism crisis is fueled by 1,700 individuals. The Mayor also noted new efforts aimed at curbing rats, traffic violations, and illegal weed shops.

concierge night tin building

Last week City Guide brought together 50+ concierge for drinks, bites, and private tours of the 3 bars, 12 restaurants, and multiple markets of the Tin Building in the Seaport.

LINKS OF INTEREST

NYC—MANY OPENINGS

BEYOND NYC

CLOSING TIME

JANUARY 18, 2023: ANNUAL TOURISM SEMINAR

annual tourism seminar nyc

PRESENTERS: Fred Dixon, Pres/CEO, NYC & Company, Delfin Ortiz, Mng Dir, Legends/One World Observatory, Sophie Wright, Exec. Dir, Fotogafiska, David Miller, CEO, Davler Media, Bob Hofmann VP, Broadway Inbound, Vijay Dandapani, Pres/CEO Hotel Association of NYC, Tom Harris, Pres, Times Square Alliance, Andrew Rigie, Exec Dir, NYC Hospitality Alliance, Shanifah Rieara, Acting Chief Communications Officer MTA, Susan Marenoff-Zausner, Pres, Intrepid Museum (missing from photo: Deputy Mayor Philip Banks III)

Last Tuesday, City Guide’s Annual Tourism Seminar brought together an all-star panel of presenters to share market and sales data across most segments of the industry. One hundred industry executives exchanged ideas over breakfast at the Redeye Grill. 

Fred Dixon, President and CEO of New York & Company, was very upbeat about 2023 in his introductory remarks. Dixon relayed the strength of the fourth quarter, an expected surge in day trip numbers for 2023, New York's status as the safest big city in the U.S., and that “domestic travel is coming back in a huge, huge way.”

Data highlights: 

  • NYC welcomed about 56 million tourists in 2022, domestic tourism mostly recovered from pre-pandemic levels, international is still lagging, but improving. The projection is for 61MM tourists in 2023.
  • Broadway, hotels, attractions, and museums all reported great holiday sales numbers. Several presenters said they reached or exceeded pre-COVID levels in December.
  • The government-affiliated presenters shared the initiatives in place to reduce crime, improve cleanliness, and help individuals experiencing mental health issues. The data they shared indicates real progress has been made on these fronts.

The Annual Tourism Seminar was the subject of a New York Business Journal article, which quoted the "Major NYC Tourism Sectors" panel, dedicated to hotels, restaurants, and Broadway.

NYC TOURISM DATA


Number of Subway Stations That Exceeded 2019 Ridership in December



21

NYC New Year’s Eve Occupancy


88%

Average Daily Rate Increase That Week Over ‘21



26.5%

Empire State Building Observatory Attendance Early December Versus Pre-Pandemic



95%

NYC & Company Projection for Potential Chinese Tourists in NYC in 2023

500,000

CRIME/SAFETY NEWS

NYPD

  • Overall index crime in NYC was down for the second straight month in December, reduced 11.6% compared with December 2021. Five of the seven major index-crime categories saw decreases, driven by 26% decreases in murder and grand larceny.
  • For the fourth quarter, index crime was down by 1.5% against Q4 of 2021; although crime overall was up in 2022, murders were at their lowest level since pre-pandemic.
  • Brooklyn saw drops in shootings and homicides, down 31% and 21% respectively since 2020 peaks.
  • "Ensuring our city thrives is the business of the NYPD," according to an op-ed by City Police Commissioner Keechant L. Sewell.

MAYOR'S OFFICE

LINKS OF INTEREST

garment district lantern

The Garment District Alliance unveiled Living Lantern yesterday, a kinetic installation serving as a symbol of hope through February 24th on the Broadway plazas. Created by NEON and Frankie Boyle Studio, and powered by WIREFRAME. Photo Credit: PixelMill Studio.

NYC

BEYOND NYC

JANUARY 4, 2023: NYC TOURISM UPDATE

Despite economic headwinds, the outlook for New York tourism remains strong. Some data for the year ahead:

  • NYC remains on pace to attract 61.7 million visitors in 2023 (marking 8.6% growth against 2022's 56.4 million visitors) according to NYC & Company
  • International visitors to NYC more than tripled in 2022 against 2021, giving the city the third highest increase globally (international travel is expected to grow worldwide by 40% in 2023)
  • 78% of Americans will spend disposable income on leisure travel in 2023—blowing away home improvement (33%) and dining out (29%) expenditures
  • China is resuming issuing passports for tourism after three years of Covid lockdown—massive pent-up demand could manifest as early as next month's Lunar New Year

NYC topped 1 billion subway riders for the year on December 27th, the highest ridership since 2019. As Mayor Adams put it in a recent roundup of the city's tourism prospects, “New York City is not coming back—we are back.” 

domino sugar sign brooklyn

A landmark on the Brooklyn skyline for over a century has returned to the Domino Refinery building. Photo by Wes Tarca.

NYC TOURISM DATA


Increase in NYC Airport Volume Nov. 2022 Versus Nov. 2019


2%

Increase in NYC Airport International Travelers,
Oct. 2022 Versus Oct. 2021


1.7 million

December 2022 Statue of Liberty Visitation Increase Over 2019 Benchmark



25%

Broadway Gross Increase For Final Week of December


49%

Harry Potter Gross That Week to Set All-Time Broadway Play Record


2.7
million

The Lion King Gross That Week to Set All-Time Broadway Musical Record


4.3
million

CRIME/SAFETY NEWS

  • The Adams administration is touting big improvements in public safety in its first year. Shootings are down 17% and homicides 13%; the NYPD has removed more than 7,000 illegal guns and made over 4,500 gun arrests—a 27-year high. November 2022 saw major crimes drop from where they were in November 2021, and subway crime that same month dropped by 12.8% over the previous November—even more impressive given the big lift in ridership. Pedestrian fatalities are down as well.
  • In just the first nine months of the Adams administration pedestrian pedestrian stops increased 22% over the entirety of 2021.
  • In another boost for tourism, the city is prioritizing getting cleaner. More than one-thousand neglected areas have been targeted and waste basket service has been increased 50,000 times each week.

LINKS OF INTEREST

NYC

BEYOND NYC

CLOSING TIME

DECEMBER 21, 2022: NYC TOURISM UPDATE

Looking back to the beginning of the year it's amazing to see how much ground we've recovered. A year ago the Omicron variant was putting a damper on activity and it seemed like the crowds would never return. The bounce back since then has been incredible, even if we are not yet back to pre-pandemic levels. We are still missing foreign visitors, although at last there has been a loosening of Chinese restrictions, giving hope that they'll return soon—bringing three years of pent-up demand with them. Data supports the case for cautious optimism:

Tourism Economics reportsTravel Industry Poised to Grow in a Recession, noting U.S. households are in a position of strength, there are no signs of weakness, and pent-up demand remains strong. In fact, the latest forecast from the U.S. Travel Association anticipates an 8.8% increase in leisure travel next year (and business travel spending expected up 19.1%). AAA estimates the next couple of weeks will be the third-largest for holiday travel since tracking began, with 3.6 million more people than last year—just off pre-pandemic volumes.

NYC TOURISM STAT PACK


NYC Hotel Occupancy for November


90.2%

Broadway Capacity
Last Week


85%

Broadway Capacity Increase Over Previous Week


5%

Gross for Funny Girl Over 8 Performances to Set August Wilson Theatre Record


$2MM

Grand Central Area Increase in Pedestrians May-November


6%

Times Square Pedestrian Count Increase for November
Year Over Year



18%

CRIME/SAFETY NEWS

MTA

  • "In the month of November, we had a couple of weeks where we had the lowest rate of crimes per million riders that we've had since before COVID. This is by no means time to declare victory, but we're in the right direction," MTA Chair and CEO Janno Lieber explained in a recent ABC7 interview.
  • MTA initiatives will improve tourist experiences even beyond lowering crime. Comprehensive Customer Service Centers will provide direct support in high-traffic subway stations. Six will open early next year, followed by nine more in 2023. Station Agents will be moving out of the booth and into more direct customer support roles.

MAYOR'S OFFICE

LINKS OF INTEREST

bronx children's museum

The Bronx Children's Museum opens a permanent space on the Harlem River. Welcome area photo credit: Matthew Lapiska.

NYC

BEYOND NYC

CLOSING TIME

  • Legendary East Village Dallas BBQ closing up after nearly four decades
  • Almost Famous to end its brief Broadway run on January 8th

DECEMBER 7, 2022: NYC TOURISM DATA

It's worth remembering that a downturn in 2023 is far from a done deal. In fact, Goldman Sachs projects a 65% chance the U.S. avoids recession. November's employment report was unexpectedly strong, led by leisure + hospitality jobs. STR and Tourism Economics have only pared their 2023 projections down by a hair, with revenue per available room anticipated to be up 11.6% versus 2019. 

  • The city is at 85% of pre-pandemic visitation according to NYC & Company. Shoulder season discounts for January and February will be aggressively promoted to keep winter visitation attractive.
  • Despite inflation, American leisure travel intent has stayed consistent at 3.7 trips over the next 12 months, with expected spend spiking up to almost $4,000, according to travel marketing firm MMGY Global. Older demographics are more likely to travel and have higher spends.
  • New data from the World Travel & Tourism Council indicates urban destinations are "roaring back" and will drive the next decade of travel recovery.
  • October was strong for air travel. “Traditionally, by October we are into the slower autumn travel season in the Northern Hemisphere, so it is highly reassuring to see demand and forward bookings continuing to be so strong,” IATA Director General Willie Walsh tells TravelPulse. “It bodes well for the coming winter season and the ongoing recovery.”

Recession concerns are real, but spending is holding strong, especially when it comes to travel. “There's no question that restaurants and bars and things are really packed and everybody's out,” Peter Schubert, managing director of commercial leasing at TerraCRG, tells Bisnow about NYC. “And you sense that there's a little bit of euphoria. We're all very, very bullish. I mean… even with the talk of, ‘Oh, we have a recession,’ [retailers] don't see it; it just hasn't materialized.”

Thanksgiving Week Broadway Grosses


$37
million

Broadway Capacity
Last Week


83%

NYC Hotel Occupancy Over the Last 4 Weeks

85%

Last 4 Weeks Increase in Times Square Pedestrian Count


14%

October Jobs Gained in NYC
Hotels and Restaurants


9,600

NYC CRIME/SAFETY NEWS

NYPD

  • Overall index crime in NYC decreased in November against a year ago. Shooting incidents  were down by 32.8% and the 2022 murder rate is 11.1% below last year's.
  • Gun arrests are at a 27-year high; arrests for major felony crimes are up 19% against November '21.
  • The NYPD has launches its Holiday Safety Initiative, with increased police presence and patrols tailored for places of worship, retail centers, tourist attractions, and other holiday gathering locations.

MTA

  • Felony crime on transit is not outpacing the surge in ridership on the MTA—travel is up 38% over 2021, which is about the level of reported crime increase.
  • “The NYPD is now putting more officers on subway cars and on platforms, and so far this month it has resulted in a drop in crime,” MTA spokesman Aaron Donovan told the Post. In fact, transit crime fell 13.1% comparing November '22 with '21.

MAYOR'S OFFICE

HOTEL BARRIERE FOUQUETS

Hotel Barrière Fouquet's New York now open in Tribeca, the first U.S. location of the luxury French brand.

LINKS OF INTEREST

NYC

BEYOND NYC

CLOSING TIME

  • After four decades, Carolines on Broadway is done after New Year's Eve
  • Hudson Yards loses another as Hudson Yards Grill set to close after three years
  • Oaxaca Taqueria closes up on the UWS; the rest of the chain as well
  • KPOP, we hardly knew ye—musical to close December 11th after a 3-week run
  • After 11,472 performances, Stomp drops the curtain in January

NOVEMBER 22, 2022: HOLIDAY TOURISM OUTLOOK NYC

Tourism Recession or Surge: Here's the Data

There's a lot of chatter about a recession in travel. Of course rising costs and economic instability are impactful, but the data we're seeing points to ongoing recovery:

  • Despite shortages and inflation, Skift notes that this year's Thanksgiving travel will be as busy as it's ever been; AAA reports Thanksgiving travel will be at 98% of pre-pandemic numbers.
  • Travelers are still prioritizing travel over other consumer spending. “We haven’t seen any signs of demand declining in our search or booking data,” Hayley Berg, lead economist at Hopper, tells Bloomberg. 
  • The AHLA Hotel Booking Index for the next three months is 7.1, or very good, based on factors of travel likelihood, financial sentiment, and preference for hotel stays.
  • Hilton reports pent-up demand—especially among group and business travel—and consumer savings contributing to ongoing hotel recovery.
  • International traveler spending increased 110% for September over a year ago.
  • ...and that's with a backlog of U.S. visas; clearing that will open the gates to a spike in international travel.
  • Timothy Hughes, vice president of corporate development at Agoda, tells Phocuswire that Asia still has a further 6-12 months of pent-up demand, with Japan and Korea recently opening and causing an “explosion” and China expected to reopen in 2023.
  • For the first time in the pandemic era, the American travelers unconcerned about Covid outnumber those still cautious.

“More than half of Americans report that travel is now a priority and see their holiday as a sacred, worthwhile investment,” James Thornton, CEO of Intrepid Travel, tells TravelPulse. “Having a period without travel has made people appreciate their holidays even more.”

NYC TOURISM DATA

nyc tourism stats

NOW OPEN!

museum of broadway ribbon cutting

eli marcus chi restaurant hells kitchenbrooklyn diner times square

immersive tut

Congrats all around (from top), as the Museum of Broadway opens (photo by Taylor Hill); Hells Kitchen welcomes Chi Restaurant; the new location of the Brooklyn Deli opens in Times Square (photo by Tricia Baron); and City Guide hosts a concierge night at the new Beyond King Tut: The Immersive Experience.

CRIME/SAFETY NEWS

When it come to keeping NYC safe, there is much going on beneath the surface. This week we learned MTA Police officers apprehended two men at Penn Station and averted an attack on NYC's Jewish community. 

According to New York Magazine, election results in New York state suggest that "doom and gloom about crime" was more of a media narrative than a central concern of people.

LINKS OF INTEREST

NYC

BEYOND NYC

CLOSING TIME

FALL TOURISM OUTLOOK NYC

We are into quarter 4, NYC tourism's busiest season, and the outlook for the upcoming weeks is very strong. NYC & Company projects 6.5 million visitors between Thanksgiving and New Year’s. The latest hotel data shows NYC is still #1 among the nation's major hotel markets, with Average Daily Rates reflecting tourist willingness to spend significantly.

National headlines support the positive local trends. Some key findings:

Expedia also set records in Q3. “Overall we are pleased to see strong demand expand into the fourth quarter as consumers continue to prioritize travel spend over other discretionary spend,” according to CFO Julie Whalen.

All of the data points to a busy stretch of tourism ahead.

2022 times square show globes wicked

Ginna Claire Mason (of Glinda fame) and Arielle Jacobs (known for playing Jasmine in Aladdin) welcome back the Times Square Alliance's "Show Globes," a big hit with tourists that will be on display in Times Square through December 26th. Photo by Michael Hull.

NYC TOURISM DATA

Average Broadway Capacity Last Week


84%

Hotel Occupancy

86%

Hotel ADR

$333

Hotel RevPAR

$286

New NYC Hotels
Opening in 2022


38

September Times Square Pedestrian Increase Over ’21


43%

Empire State Building Observatory 3rd Quarter Traffic Increase Over ’21


300%

SOME GOOD NEWS TO SHARE ABOUT NYC SAFETY

Media reports on crime in the lead up to the midterm elections has led to misperceptions about the safety of New York City. Here is some good news data:

MTA

  • 1,200 additional police officers are now on patrol in the MTA, on top of personnel increases earlier in the year.
  • As a result of the new staffing, fare evasion summons are up more than 80% compared to last year, and quality of life summonses are up 118%.
  • Major felony crimes on the subways are down 4% compared to pre-pandemic stats.
  • Officers will be present at over 300 stations during peak hours.
  • New dedicated units at psychiatric centers will address street and subway mental illness issues.
  • The subway has set pandemic-era ridership records the last three weeks in a row.

NYPD

  • Per the latest crime report, shooting incidents and killings are both down by one-third, October 2022 against October 2021.
  • Despite 2021's rise in homicides in NYC, the murder rates remain less than 20% of 1990's levels.

City Guide will continue to report on the good news about city crime, as it is important to communicate to tourists the realities of visiting New York City.

LINKS OF INTEREST

NYC

BEYOND NYC

CLOSING TIME

NYC TOURISM 2022 SUMMER UPDATE

The long-awaited return of international travelers has begun. Inbound bookings jumped 93% during the past six weeks compared with 2021; and they're not looking for beaches—NYC and other cities are the main destinations. Canada, Germany, France, and Brazil are the top source markets; Japan and China have also joined, increasing by 8% and 28% respectively in just the past four weeks. Search engine Jetcost has some additional data:

  • 250% search increase for flights year to date
  • 330% search increase for hotels year to date
  • Searches for August 2022 holidays are 30% above pre-pandemic levels
  • NYC is the #1 search for US vacations, across Germans, French, Spaniards, Italians, Dutch, Portuguese, and British
  • For US tourist searches, New York is also #1, beating out every other destination in the world

SPENDING

  • The McKinsey US Summer Travel 2022 Report shows leisure travel is booming. 68% of respondents say they're traveling this summer "no matter what" (lots of good data here, including travel's near top spot on what people would do with a big lottery win).
  • AmEx has raised its revenue forecast on surging travel spending; pent-up tourism demand has been a major driver, augmented by a recovery in international and corporate travel.
  • The world's largest travel agency reports 2022 sales have already hit an all-time high; that reflects an 88% increase over pre-pandemic numbers.
  • Americans are prioritizing travel and using more vacation days.
  • Inflation isn't stopping travelers—airline ticket intentions show mid-sized price increases don't change plans.
  • Covid isn't stopping travelers either, 57% of respondents said that they are “not concerned” or “not very concerned” about the disease as they make plans.

NYC

Even the "new normal" of travel can be turned to a positive, as tourists are seeking out exciting experiences to counteract the frustrations of their journeys. NYC can definitely help with that.

summit one million guest

SUMMIT One Vanderbilt celebrated its One Millionth guest last Friday. Open just nine months, the milestone shows the brisk pace of NYC's tourism recovery. The lucky One Millionth Guest at SUMMIT received a $5,000 cash prize, in partnership with TD Bank, a private guided tour, and a memorable journey in Ascent, the world’s largest external glass elevator—soaring 1,200 feet above Midtown Manhattan.

LINKS OF INTEREST

NYC

HOTELS

BEYOND NYC

CLOSING TIME

CITY GUIDE CONCIERGE NIGHTS

apollo concierge night

City Guide concierge nights are back in full force, including a recent outing to Amateur Night at The Apollo. City Guide's Eli Marcus, hotel friends, and Billy “Apollo” Mitchell, historian and tour director of The Apollo for many decades, are pictured here.

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About the Author

Ethan Wolff is the author of numerous guidebooks to New York, having covered the city for more than two decades. He has written for New York Magazine, BlackBook, and Details, among others. In addition to his work as the editor of City Guide, Ethan covers NYC’s talk and lecture scene for the website Thought Gallery. He lives with his wife and two daughters in the Windsor Terrace neighborhood of Brooklyn.

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